Property Listing Syndication and Lead Tracking

Easy~6h estimatedReal Estate

Airtable API MCP ServerTwitter/X MCP ServerSlack MCP Server

The Challenge

Business Problem

Real estate agents manually post listings to multiple platforms (MLS, Zillow, social media) and lose track of which leads come from where. Manual updates are slow and error-prone.

The Approach

Solution Overview

Connect Airtable MCP Server with Twitter and Slack to manage listings in a central database, auto-syndicate to platforms, and track lead sources.

Step-by-Step

Implementation Steps

Central Listing Database

Manage all property listings in an Airtable base with photos, pricing, and status.

Auto-Syndicate

When a new listing is added, automatically post to configured platforms with platform-specific formatting.

Track Leads

Log incoming inquiries with source attribution to track which platforms generate the best leads.

async function syndicateListing(listing) {
  const post = formatListing(listing);
  await twitter.createTweet({ text: `🏠 New Listing: ${listing.address}\n${listing.beds}bd/${listing.baths}ba | $${listing.price.toLocaleString()}\n#realestate` });
  await slack.sendMessage({ channel: '#listings', text: `New listing published: ${listing.address} - $${listing.price.toLocaleString()}` });
  await airtable.updateRecord({ table: 'Listings', id: listing.id, fields: { syndication_status: 'published' } });
}

Performance Analytics

Generate weekly reports on listing views, inquiries, and conversion rates by platform.

Code

Code Examples

typescript

Listing Formatter

function formatListing(listing) {
  return {
    title: `${listing.beds}bd/${listing.baths}ba in ${listing.neighborhood}`,
    price: `$${listing.price.toLocaleString()}`,
    features: listing.features.slice(0, 5).join(' | '),
    url: listing.virtualTourUrl
  };
}

Overview

ComplexityEasy

Estimated Time~6 hours

Tools Used

Airtable API MCP ServerTwitter/X MCP ServerSlack MCP Server

Industry

Real Estate

ROI Metrics

Time Saved10 hours/week

Cost Reduction5x listing reach

Efficiency GainAutomated lead attribution