The Challenge
Business Problem
Sales teams waste time on unqualified leads because CRM data is incomplete and scoring is based on gut feeling rather than data. High-value leads slip through the cracks.
The Approach
Solution Overview
Connect Salesforce MCP Server with Clearbit and LinkedIn MCP Servers to automatically enrich lead profiles, score based on firmographic and behavioral data, and prioritize the sales pipeline.
Step-by-Step
Implementation Steps
1
Enrich Lead Data
When a new lead enters Salesforce, automatically enrich with company data from Clearbit.
2
Score Leads
Apply a scoring model based on company size, industry, funding stage, technology stack, and engagement.
3
Prioritize Pipeline
Rank leads by score and alert sales reps about hot leads via Slack.
async function enrichAndScore(lead) {
const company = await clearbit.enrichCompany({ domain: lead.email.split('@')[1] });
const score = calculateScore({ revenue: company.metrics.annualRevenue, employees: company.metrics.employees, industry: company.category.industry });
await salesforce.updateLead({ id: lead.id, company_size: company.metrics.employees, lead_score: score });
if (score > 80) await slack.sendMessage({ channel: '#hot-leads', text: `🔥 High-score lead: ${lead.name} (${score})` });
}4
Track Conversion
Monitor how scored leads convert through the funnel to continuously improve the scoring model.
Code
Code Examples
typescript
Lead Scorer
function calculateScore(data) {
let score = 0;
if (data.revenue > 10000000) score += 30;
else if (data.revenue > 1000000) score += 20;
if (data.employees > 100) score += 20;
if (['technology', 'finance'].includes(data.industry)) score += 15;
return Math.min(score, 100);
}Overview
ComplexityMedium
Estimated Time~12 hours
Tools Used
Salesforce MCP ServerClearbit MCP ServerSlack MCP Server
Industry
SaaSTechnologyB2B
ROI Metrics
Time Saved10 hours/week per rep
Cost Reduction3x higher conversion on top leads
Efficiency GainZero manual data entry